Field Notes from a Hotel Brand Director: When the Place Is the Message I almost didn’t book Twentyone. I went on the website and couldn’t feel it. No clear message. No story. No promise. And in a world where every boutique hotel sells you a narrative before you even arrive, this felt like a miss. Then I ended up in Kifisia, booked it anyway —
The Deer Mountain Hotel: Repositioning a Boutique Hotel in the Dolomites Through Branding** This is the case study of The Deer Mountain Hotel, a branding and repositioning project rooted in the Italian Dolomites, near San Candido. It began as the transformation of an underperforming 3-star hotel into a design-led boutique retreat.What it became was something more revealing: a lesson in how branding, finance, architecture, and
hotels journal BoHo Prague — when advantage goes unused Staying at BoHo Hotel, what strikes me most is not what is missing, but what is wasted. This hotel has a competitive advantage that many large lifestyle brands would envy:it is small, central, refined, and part of Small Luxury Hotels of the World. And yet, it behaves as if it were trying to blend in. Across the square,
There are hotels that try to impress.And then there are places like Monsieur Didot Hotel, which do something far more difficult: they remain a house. Tucked into a narrow, busy Kolonaki street, the building doesn’t announce itself. It doesn’t perform. It simply exists — an old Athenian home, reimagined into six rooms without losing its domestic rhythm. You arrive as if you were
In the highly competitive boutique hospitality market, brand strategy is often misunderstood or addressed too late in the development process. Many hotels invest heavily in design, marketing campaigns, or digital platforms, yet struggle to achieve meaningful improvements in occupancy, ADR, or brand recognition. The issue is rarely the execution. Most often, it is the absence of a clear hotel brand strategy. What Is Hotel Brand
Mastering the art of purchasing a boutique hotel as asset manager, Leonardo Annecca says, goes beyond mere financial analysis or location scouting. While books, seminars, and workshops may emphasize numbers and market trends, the true essence lies in understanding the intangible aspects that make a hotel successful. Drawing from nearly two decades of consulting experience with hotel groups and private investors, I've found
Crafting a strategic vision for real estate investments in the hospitality sector, particularly before acquiring a boutique hotel, requires a nuanced approach aimed at optimizing wealth creation while minimizing adjusted risk tactics. Unlike the conventional focus on market share dominance often seen in larger luxury hotels, my strategy centers on boutique hotels of modest size, emphasizing a wealth creation strategy geared toward
Architect and asset manager, Leonardo Annecca has over two decades of experience, and specialized in the intricate art of refining and enhancing Boutique Hotels, particularly those of medium-small scale. His expertise lies in conceiving fresh, innovative concepts for either building new brands from scratch or revitalizing existing hotels that may be underperforming or in need of a rebrand. Repositioning, is far more than
DER Mountain Hotel, Carezza Dolomites, Italy An exciting investment prospect with the DER Mountain Hotel, a small Boutique Hotel for sale, in the stunning Carezza Dolomites, Italy. A fantastic opportunity to establish a unique boutique hotel brand, poised to revolutionize the four-star hotel market in Northern Italy. Invest in boutique hotels in Italy with a budget under 3 millions euros. The concept: a small luxury boutique
Let’s be clear: a hotel and a boutique hotel are two different things. People go to a hotel because they have to. People go to a boutique hotels because they want to. Since the first boutique hotel debuted in New York in 1994 — the Royalton, designed by Philippe Starck, a major innovator in lifestyle hospitality — a wave of imitators spanned