SuiteLife Hotels creates and elevates luxury boutique hotel brands.
We work with small, independent properties that hold untapped potential — from dismissed assets to underperforming hotels — and transform them into coherent, desirable, design-driven destinations with strong market positioning.
We are a hotel brand creation and repositioning firm, offering a 360-degree approach that unites concept development, design direction, storytelling, and hospitality strategy into one clear identity. Our focus is to define the soul of a property and build the brand that expresses it — visually, experientially, and commercially.
Our mission is simple:
to develop boutique hotel brands that feel authentic, emotionally resonant, and financially strong.
Founded by Leonardo Annecca, SuiteLife Hotels brings a deeply experienced perspective to luxury boutique hospitality. Leonardo has spent decades shaping small hotels into lifestyle brands, guiding owners, investors, and hospitality groups through every phase of transformation — from concept to branding, repositioning, pre-opening, and long-term value creation.
We believe the best boutique hotels are born from passion, place, and coherent identity.
Our work shapes hotels that feel intimate, independent, and timeless — a refined blend of design, authenticity, and understated luxury.
Independent Hotels brands
A Curated Selection of small Boutique Hotels brands we made
Looking to re-brand your hotel?
We source properties with high branding and repositioning potential, selecting sites that can be transformed into distinctive boutique hotel destinations
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Operations locations: New York – Milano – Paros